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Sony Bravia KD-55X720E 55-in 4K / 60HZ (240HZ Motion Flow) / Smart UHD HDR TV

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Retail price: $899.99

Openbox regular price: $611.99

Openbox cash/debit price: $599.99

SAVE $300

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Quick Overview

ITEM# 9097255

Sony Bravia KD-55X720E  55-in  4K / 60HZ (240HZ Motion Flow) / Smart UHD HDR TV

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Uncover the detail with 4K HDR

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

Redefining realism

The difference is clear. You’ll see lifelike detail and stunning clarity, no matter what you're watching. 4K X-Reality PRO upscales images to near 4K clarity¹. See the details appear in buildings and trees as scenes become clearer, smoother and more natural.

Improved contrast

Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.


Motionflow keeps the action smooth

TV that keeps up with real life. Sony’s refresh rate technology (Motionflow XR) allows fast moving action sequences in sports and movies to be seen with precise motion clarity.

Quick access for YouTube & Netflix

Access your favorite movies and shows quicker than ever. With YouTube and Netflix buttons built into the remote, you are one click away from endless entertainment.

Enhanced sound and clear dialog

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation.





A masterpiece of design

Keep wires out of sight, thanks to a hidden cable panel structure, for a clean look.

  • Model Year

  • Video
  • Screen Size
    55 in
  • Resolution
    4K Ultra HD
  • Display Technology
  • High Dynamic Range (HDR)
  • Motion Enhancement Technology
    Motionflow XR240
  • Video Modes
    Vivid; Standard; Custom; Cinema; Sports; Photo-Vivid; Photo-Standard; Photo-Custom; Game; Graphics; HDR Vivid; HDR Video
  • 3D Video Support
  • 3D Glasses Included
  • Panel Shape

Additional Information

SKU 9097255
Manufacturer's Suggested Retail Price $899.99

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